UX-LX is a user experience conference held in Lisbon, Portugal during the 12th, 13th and 14th May 2010 with a wonderful speaker panel and several workshops.
I’ve been fortunate enough to get a discount coupon that will give you a 10% off on any ticket purchase. Get your 10% discount now before February 2010 and save over 200 euros. No catch, no email or registration required from me, just simple, direct indications on how to get your 10% discount.
Google Analytics still does a lousy job at filtering click information such and the source from where the visitor that clicked on AdSense came from, number of clicks, etc.
My first goal was to isolate website mediums so I turned to some PHP and decided to show ads only to visitors coming from a given site: Bing, Yahoo and Google.
For this I used PHP HTTP Referer variable.
I ran this 1 week for each search engine, and came up with the following results:
As you can see, Bing has the best CTR of all 3 followed by Yahoo and in last place Google.
Techcrunch as written an article on this subject called Are Bing Users Twice As Likely To Click On An Ad Than Google Users?. This study was backed up by Chitika and that meaning it’s United States and Canada based so if you are from another country like myself where Yahoo represents only 5% of search traffic and Bing somewhere from 10 to 15% I advise you to make a case study before making any assumptions.
On Chitika’s study it’s pointed out that Bing users click around 50% more on ads than Google users and 20% more than Yahoo! users.
Here’s the table from Techcrunch:
| impressions | clicks | CTR | % more clicks (Bing) | |
| 26,929,367 | 260,518 | 0.97% | 55.11% | |
| Yahoo! | 3,157,648 | 39,008 | 1.24% | 21.47% |
| Bing | 2,236,366 | 33,558 | 1.50% | |
| Total | 32,323,381 | 333,084 | 1.03% |
Reading this data you have to be aware of one particular variable. Google is by far the best traffic source sending somewhere around 70 – 90% of traffic and Bing is somewhere around 8-15% of traffic to websites thus making Google achieve a worse CTR but from a much larger network explaining why the Click Through Rate is so low.
On the other hand Bing has, without a doubt, better CTR quality than any of the other search engines. From much less traffic came much more susceptible ad clicking visitors. I guess all doubts about optimizing websites for Bing have been shredded right now.
My co-worker Susana Vilaça published her 1st post on her new blog called What drives you? – motivation theories which talks about motivation techniques implemented in business that have been scientifically proven wrong but are still being implemented on current business management. The video it about 20 minutes long and presented by Daniel Pink at TED Talks.
One other video I found very interesting is a marketing campaign created by BBDO Argentina using an iPhone, voice to text recognition and Twitter.
This innovative marketing campaign allowed thousands of people to interact, cheer, share opinion and follow the racers throughout the race.
Using an iPhone strapped to their arms and an earphone, simply by pressing a button, the runners were able to share their experiences with the world in real time. The voice message was turned into a text message that was automatically published at thehumanrace.com.ar/envivo/, in their Twitter accounts, and banners on sports vertical portals and news sites.
Nike+ Human Race 10K LIVE from the INSIDE from BBDO argentina.
