The challenge
One of my challenges this year working on a new agency has been building reputation inside the agency where nobody knows my work. This has been particularly difficult since the agency only started building the online department after my arrival. From my collaboration with my colleagues, that work for the agency for some years now, I noticed that my oppinion is taken into consideration but it’s not the strongest one. I needed to built reputation.
The answer
It has not been an easy task trying to figure out how to build a reputation when work doesn’t flow that often or when my contribute is very small since most projects are in other departments. I have been brainstorming for a while now but I have found the answer when participating, again a very little contribute, on a project brainstorming when my answer resolved the design department issue on the spot and was not difficult to design or create. And so it hit me. Create a sense of efficiency.
A sense of efficciency is the feeling you get when doing a good work. And if you are able to spread that feeling to the people around you hey will not only incentivate that you participate more actively on projects but they’ll also believe that your participation will make a difference. Working efficiently means you are focus and driven to achieving results.
As a final note, during this process I tended to become a little self centered but eventually learned to look at other people”s feedback as a challenge due to their specific needs instead of thinking their point of views was the product of a concept implemented through what they consider correct in the past and eventually this made my job more interesting.
How to build online reputation
I’ll leave you with a video where Ross Dunn talks about reputation enhancement. An interesting talk on how to build reputation online. Even though Ross does not mention efficiency, Ross refers participation and engagement as key factors to building your online reputation. This is the same principle of what I have mentioned before. Share interesting point of views that are usefull or that resolve other poeple’s issues and they will start trusting you.




