Archive for category: Web Design

The Gutenberg Diagram in Web Design

The Gutenberg Diagram in Web Design

The Gutenberg rule points out a user behavior called reading gravity which is the western habit of reading left-to-right, top-to-bottom. It can be represented as a simple diagram that splits a page in four quadrants:

Gutenberg Diagram

  1. A Primary Optical Area
  2. a strong follow area
  3. a weak follow area
  4. and a Terminal Area

The higher left portion of the page is the user primary focus, it’s where the eyes will automatically focus regardless if the user is searching for something, wanting to read or just doing a quick scan on the page.

The second stage of the reading habit is moving to the higher right portion of the page, you can think of it as a follow up from the left portion but less important. It’s not a good idea to break the reader’s experience created from the starting point. Meaning that if you have a call to action the user will stop at this point and act.

The lower left portion is the blind portion of the Gutenberg diagram, although readable the user will not give much importance to content in this area of the page.

When the user reaches the lower right portion of the page there is a break in the reading / page scan process and the user will need to take an action. This is the perfect spot to insert call-2-action such as buttons, links, forms, video, etc.

By understanding the reading patterns of the users who visit your website you are able to place the most important content in the areas where they will be most effective.

If you’ve read about web users reading patterns you probably read Jacob Nielsen’s report on the F-Shaped Pattern that shows the lower right area as the less important area. I wouldn’t say this theory is wrong but consider the F-Shaped pattern for users that are scanning the page and the Gutenberg Diagram for user that are reading or genuinely interested in the content.

F-Shaped Pattern

For example, a user is searching for information about the Gutenberg Diagram and reaches this article. The user will look at the diagram image and read the lines above the image starting an inverted Gutenberg Diagram.
If the user is looking to buy a product on E-bay I believe the primary pattern on the product listing pages will be a typical Gutenberg Diagram.

On the other hand when a user is searching for information on a search engine and finds multiple articles about it, the user will engage an F-shaped pattern when visiting those pages trying to find quick and concrete references to it’s search.

Complementary readings:

7 de March de 2010 0 comments Read More
What is Information Architecture

What is Information Architecture

Although it may seem as a parody, and kind of is, it still passes the message.

When you speak about Information architecture (IA) regarding websites you are refering to the conceptualization the website layout. An Information Architect has the function to, just like a real architect, create the most usable environment for the users. They do not design, they do not program, they build and develop concepts.

For more about Information Architecture or IA visit Wikipedia’s page about the subject.

Referral: http://en.wikipedia.org/wiki/Information_architecture

9 de February de 2010 0 comments Read More
From wireframe to design

From wireframe to design

A very important aspect when you wireframe is that the designer should feel comfortable and understand the idea you want to pass to him and not get stuck to the display of the wireframe. Meaning that a square doesn’t need to be a square, the designer should be creative.

The video was create by Michael Leis and as he describes on the youtube video page wireframing is defining a communication strategy and I have seen many wireframes that although with interesting concepts, best practices, good architecture and so on many times lacks on communication.

Increasingly, as designers of interactive systems (spaces, processes and products for people), we find ourselves stretching the limits of communication tools to explore and document what it will be like to interact with the things we design.

We describe wireframing as a form of design communication that enables stakeholders, team members, users and clients to gain first-hand appreciation of existing or future problem spaces and solutions.

We create wireframes to inform both design process and design decisions. Wireframes range from sketches and different kind of models at various levels of fidelity looks like, behaves like, works like to explore and communicate propositions about the design and its context.

We think that the wireframing strategies user experience designers use are often constrained by the tools they feel most comfortable with: problem space, domain, expertise, theme, context of problem, bias towards types of design tools and documents, timeliness of artifacts created. For this reason, a session that attacks one business problem from the perspective of four different designers will provide attendees with a unique understanding and set of strategies and tactics to improve their own practice.

2 de February de 2010 0 comments Read More
Collaborative Sketching & Prototyping done right

Collaborative Sketching & Prototyping done right

To be honest from what I’ve seen collaborative prototyping isn’t that collaborative. Normally there’s one specialized individual making wireframes according to what they find to be best practices on the web. What happens in most cases is you talk to one maybe 2 people and say “Hey what do you think?”, when everything seems right you pass it to design and tell them to work their magic. So collaborating your work with other people that will certainly suggest something that goes against what you find to be the best practices doesn’t sound that exciting. At this point you have spent some time prototyping and decided to pass it to design and suddenly someone from marketing looks at it and understands that what the client wants from a certain part of their website is something a little different from what you prototyped. What do you do know? I’ll leave that question for you to answer.

The following video is a 24 minute presentation by Todd Zaki Warfel on Washington University where he shares his insights on collaborative web prototyping and the importance of collecting multiple insights from all the team members to help you achieve an improved result.

If you are interested in knowing more about this subject please consider visiting my article on website wireframes.

Also consider acquiring Todd Zaki Warfel book Prototyping: A Practitioner’s Guide, it’s a very interesting reading that provides you with insights on prototyping, the tools used and basic help to those getting started.

27 de January de 2010 0 comments Read More
Optimizing your website for Bing

Optimizing your website for Bing

The results made me curious and this lead me to find several aspects concerning search engine optimization for different search engines. Although the basic SEO techniques are the same (backlinks, title, url, headings, bolds, etc) there are some differences on how Bing and Google interpret the same results. One way to prove this using Bingle a search engine that shows Bing and Google results side by side. You might find the first results are pretty much the same no matter what the search but from position #5 and down you’ll start noticing different results on the search engines as the following image shows:

Bing SEO

Since Bing’s search algorithm is not for public display, some SEO experts tested several search queries in order to find possible patterns to interpret what Bing weights and doesn’t and came across the following conclusions:

Bing Search ranking factors

The following list show’s several points compared to Google seo optimization techniques

  • Inbound links anchor text. Bing gives more weight than Google to this so think well when linking internally. Although the quality of these inbound links can provide a good value to the page you are linking to, Bing attributes more weight to the anchor text of this link rather than the quality of the page the link is coming from.
  • Domain age and site authority are more important on Bing than on Google.
  • Bing seems to be more Flash SEO friendly.
  • On-page optimization matters. Bing seems to give more weight to on-page factors than Google does.
  • Number of backlinks is less important to Bing. It’s still in the gray zone if the nofollow attribute is or not a ranking factor
  • Fresh content weights less. Bing prefers older results to new fresh content

For now it is too early to say which factors are of primary importance with Bing. But the fact that their search results are relevant means that their algorithm is really precise. Well, maybe the relevant results in Bing are due to the fact that web masters were taken by surprise and they haven’t had the time to optimize for Bing. As a result, the content is authentic, there are no SEO gimmicks and artificial pumping. We’ll see if this will stay so in the future, when web masters learn how to optimize for Bing as well!

Bing Optimization – How to optimize your website for Bing

Like Google, Bing has it’s Webmaster Tools an excelent way to help improve your results and track your website performance. Bing also has several articles that might help you:

If you want good results keep creating good, original content, apply basic seo practices and techniques and after having your base ready start improving for specific search engines like Google, Bing and Yahoo but keep in mind, users come before search engines.

I’m interested in what you are thinking so consider leaving a comment :)

24 de December de 2009 0 comments Read More