An excelent work by Seeder, an interactive design agency, for the Microsoft Xbox Kinect launch in Munich, Germany.
The people in the street interacted with their the objects projected on the wall using their casted shadows allowing the shapes to move in different directions and speed according to the angle of interception and speed of movement. I wish I was there 
By the way, this way of interaction design is called projection mapping.
In the beggining of 2010 Burger King started a campaign in Brazil in order to compete with McDonald’s campaing “Made To Order”. They wanted to people to know that Burger King’s burgers are also made for their customers.
Pretty cool idea
On October 27th T-Mobile suprised the people at Heathrow Terminal 5 by welcoming the arriving passengers back home.
Although this isn’t a completely new idea as TAP performed a singing flashmob at Lisbon Airport back in December 2009, it’s worth to watch just because of the amazing singers.
This campaign was targeted 16 to 35 years old people who lead social, active lives and didn’t want to miss out on anything but that for some reason, study, work, etc they could not attend.
Samsung wanted to establish a distinctive position in order to compete with other smart phones such as the iPhone. They’ve introduced Swype, a new feature that allowed people to enter words in one flowing motion, on a touch screen, allowing them to type up to 50% faster.
The big challenge was to create a kind of “omni-presence” in order to keep the consumers up to date with realtime coverage of the events.
For the consumers who could not attend their favorite events, Samsung Mobile introduced a new service called SuperSwypers which consisted on a personal reporter who can be sent anywhere, to cover the events you can’t attend. SuperSwypers are quicker because they use Swype.
On the website, the consumer shares the event he can’t attend. Samsung will filter the best SuperSwyper to make his personal ‘SwypeStory’.
The SuperSwyper has a series of tasks he must do starting his SwypeStory with a personal video, checks in (Foursquare) at the location when he arrives, and then reports everything that he sees, smells, hears and feels at the event. Everything, by sharing photos and videos which are published live via Twitter, Facebook and YouTube with the Samsung Galaxy S. Samsung finishes the personal service for the consumer with the complete SwypeStory send via Issuu, a digital publishing tool.
With intensive PR (including celebrity endorsement) seeding and guerrilla (if you were the first to see the SuperSwyper after he checked in at the event and shout the codeword, you immediately received a Samsung Galaxy S), Samsung increased earned media.
As I don’t understand Dutch I am assuming the following video shows a SuperSwyper introducing herself and announcing that if you spot her and shout the codeword you can with a Samsung Galaxy S.
By the end of this campaign more than 160 consumers received a personalized story. Over 620.000 people where reached and more than 4.800 people received a Samsung Galaxy S by shouting the codeword when they saw a SuperSwyper. Samsung got over 270.000 twitter contacts, more than 600.000 video visualizations and most importantly consumers associated the Swype to Samsung (39%) allowing Samsung to achieve an unique position overcoming Nokia.
Usefull links:
The Johnny Cash Project is a interactive web project where participants from all over the world draw their contribute Johny Cash to be included into a collective wholesome. The drawings are than displayed to the sound of Johny Cash’s song Ain’t No Grave creating an original and unique videoclip. Watch the video for more information about this project.
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