Although it may seem as a parody, and kind of is, it still passes the message.
When you speak about Information architecture (IA) regarding websites you are refering to the conceptualization the website layout. An Information Architect has the function to, just like a real architect, create the most usable environment for the users. They do not design, they do not program, they build and develop concepts.
For more about Information Architecture or IA visit Wikipedia’s page about the subject.
Referral: http://en.wikipedia.org/wiki/Information_architecture
